CEO
Gustavo joined our company in 2019. He had previously worked at Quinsa (Quilmes Brewery Company) as CFO for the Chile and Paraguay subsidiaries, eventually becoming CFO at BAESA (PepsiCo’s Bottler in Argentina and Uruguay). After Quilmes had been acquired by AB Inbev, he performed as Business General Manager in Uruguay. In 2011, he joined the Associated British Foods Group (ABF), where he held the position of International Latin America VP, managing ABMauri division businesses for 8 countries in LATAM. He got his Public Accountant degree at the Universidad de Buenos Aires (UBA) and an MBA at the IAE. He has also fulfilled executive programs at Darden, Kellogg and INSEAD.
SUPPLY CHAIN VP
Laura se incorporó a la compañía como VP de Supply Chain en junio de 2026.
Laura es Ingeniera en Alimentos egresada de la Universidad Nacional de Cuyo y cuenta con un Máster y un Posgrado en Dirección Industrial realizado en la Universidad de Buenos Aires. Posee más de 22 años de experiencia en compañías de consumo masivo.
A lo largo de su trayectoria internacional, se desempeñó como Directora de Supply Chain en Bolivia y lideró operaciones en Uruguay, Paraguay, Perú y Argentina. Asimismo, fue Directora de Supply Chain para el Cono Sur en Mars y, posteriormente, Directora de Supply Chain y Operaciones para Viña Concha y Toro.
ENOLOGY & VITICULTURE VP
Marcelo joined Grupo Peñaflor in 2004. He had previously worked at E&J Gallo (United States) and Lavaque Winery (Argentina). He has a long track record in Grupo Peñaflor and has been in the Management Board since 2017. He graduated as an Agricultural Engineer at the Cuyo National University and earned a Master in Science in Horticulture & Agronomy with Specialization in Viticulture at the University of California.
Enology Director
Daniel has a long career in Grupo Peñaflor. Before being appointed to his current position in 2011, he had served as Trapiche and Finca Las Moras Chief Winemaker. Previously, he had performed as Bodegas Quirós Chief Winemaker and worked as Winemaker at INV, Argentina's Viticulture National Institute. He has earned wide renown in the wine world and was selected as Best Enologist in Argentina in 2017.
He graduated as an Enologist at the Juan Agustín Maza University, in Mendoza, where he currently holds a teaching position.
GENERAL MANAGER SOUTH CONE
Lucas’ track record at the company began in 2004. Before he was promoted to his current position in 2019, he had worked as Marketing and Sales Manager for El Esteco winery. In 2012 he led the company’s Distribution Master Plan, later becoming Supermarket Channel Sales Manager. In 2014 he took the position of Sales Manager for the Distributors and Wholesale Channels (provincial) and later the position of Distributors and Direct Sales Manager of the Metropolitan area and National Wholesalers. He got a degree in Marketing at the UCES (University of Business and Social Sciences) and earned an MBA at the CEMA University (Center for Macroeconomic Studies in Argentina).
GENERAL MANAGER US & CANADA
SPIRITS, BEERS & RTD´s DIRECTOR
She started her career as a Young Professional at Quilmes Brewery Company— where she worked for 17 years in Marketing and Trade Marketing positions. After AB Inbev’s purchase, she ran the Soft Drinks Business Marketing area. In 2013, she joined Grupo Peñaflor to develop the Trade Marketing Department. In 2019, she was appointed as GP Spirits Business Director. Nadina got a Degree in Business and Administration at the University of Buenos Aires and has a Post-Degree in Business awarded by the EOI-UCA. Over the last years, she has participated in several executive programs at UDESA, Kellog and Darden.
GENERAL MANAGER ARGENTINA & GLOBAL MARKETING VP
Alejandro se unió a Grupo Peñaflor en 2014 como Director de Marketing y desde septiembre 2026 ocupa la posición de General Manager de Argentina y Global Marketing VP.
Es Ingeniero Industrial graduado de la Universidad Católica Argentina y posee una gran trayectoria en posiciones de liderazgo dentro del área de Marketing de compañías de consumo masivo, destacándose en Unilever como Regional Brand Director en Rexona y Deos Latam VP antes de convertirse en Food and Beverages Latam Brand VP.
GENERAL MANAGER LATAM & APAC
Pablo has a long career in our company. Before being appointed to his current position, he had served as SPMK's KAM for the Local Market and Exports Manager for Finca Las Moras, Andean Vineyards and Trapiche. Previous to his arrival to Grupo Peñaflor, he had held several leading positions at Reckitt & Colman. He got a degree in Marketing and Advertising at the UADE University and made an MBA at the IAE Business School.
GENERAL MANAGER NA
Pablo joined Grupo Bemberg in 2007 for the acquisition of Grupo Peñaflor. Before assuming the position of Director of M&A and Finance, he was CFO of the company and in 2018 he led the acquisition of Diageo's operation in Argentina and directed the spirits business during the first 2 years of operation in charge of Grupo Peñaflor . He graduated in Business Economics from Universidad Di Tella (UTDT) and has a Master in Finance (UTDT) and an MBA (Columbia, USA).
HUMAN RESOURCES VP
Fernando joined Grupo Peñaflor in 2014, after having held several positions during his 23-year performance at Quilmes Brewery and Ab Inbev— where in 2007 he was promoted to HHRR VP for the Latin America Southern area (“LAS”: Argentina, Bolivia, Paraguay, Chile, Uruguay, Ecuador and Peru)—. He graduated as a lawyer at the UCA —Argentine Catholic University—, got a post-degree in Business at the EOI-UCA and specialized in Human Resources at the Michigan University.
CFO
Juan Pablo se incorporó a la compañía como CFO en septiembre de 2026.
Es Ingeniero Industrial, egresado del Instituto Tecnológico de Buenos Aires (ITBA), y cuenta con un Máster en Gestión Estratégica de HEC School of Management. Posee más de 25 años de experiencia en posiciones ejecutivas y una sólida trayectoria internacional, desarrollada en Europa, Latinoamérica e Indonesia.
GENERAL MANAGER EMEA
Marcos ocupó varias posiciones de liderazgo dentro de Grupo Peñaflor en las direcciones de Spirits, Administración y Finanzas y Marketing desde su ingreso en 2016. Desde los inicios de su carrera se ha enfocado en el Desarrollo de Nuevos Negocios, anteriormente se desempeñado liderando emprendimientos en la Industria del Transporte y proyectos de transformación en la Industria Financiera. Es Ingeniero Industrial egresado del Instituto Tecnológico de Buenos Aires (ITBA) y posee un Executive MBA del IAE Business School (Universidad Austral).
INTERNAL AUDIT AND COMPLIANCE DIRECTOR
Marcelo Kozak joined GP in 2019 as Internal Audit Director, reporting to the Audit Committee. Previously, he had performed as Telecom Group Chief Accountant & SOX Compliance Officer for over 20 years and as CFO for the Argentine Official Mail Company. He got his Public Accountant degree at the Universidad de Buenos Aires (UBA), an Executive MBA at the Torcuato Di Tella University (UTDT) and a Post Degree in Change and Strategy at the University of San Andrés (UDESA). He is a university professor and author of many economic and financial publications.
About Us
CEO
Gustavo Sampayo
GENERAL MANAGER NA
Pablo Masseroni
GENERAL MANAGER EMEA
Marcos Coghlan
GENERAL MANAGER LATAM & APAC
Pablo Ghiorzi
GENERAL MANAGER ARGENTINA & GLOBAL MARKETING VP
Alejandro Helou
SUPPLY CHAIN VP
LAURA SCHILMAN
ENOLOGY & VITICULTURE VP
Marcelo Belmonte
HUMAN RESOURCES VP
Fernando Massuh
CFO
Juan Pablo Dileva
SPIRITS, BEERS & RTD´s DIRECTOR
Nadina Guiblejman
INTERNAL AUDIT AND COMPLIANCE DIRECTOR
Marcelo F. Kozak